Bushl — Terms, Privacy & Policies
Last Updated: 15 August 2026
1.1. In these Terms, the following capitalized terms shall have the meanings ascribed to them below:
a) "Bushl", "we", "us", "our", or the "Platform" refers to Bushl, the entity operating the online event management, ticketing, and admission platform accessible at bushell-booking.base44.app and any successor domains.
b) "Organizer", "you", or "your" refers to the individual or entity that creates an account on the Platform for the purpose of creating, managing, and publishing events, selling tickets, and utilizing the Platform's operational tools.
c) "Attendee" refers to any individual who books, registers for, or attends an event published by an Organizer through the Platform.
d) "Event" refers to any gathering, function, occasion, or experience created and published by an Organizer using the Platform's tools.
e) "Booking" refers to a confirmed registration or ticket purchase made by an Attendee for an Event.
f) "Ticket" refers to the digital confirmation, including a QR code, issued to an Attendee upon completing a Booking.
g) "Plan" refers to the subscription tier selected by the Organizer, as described in Section 9.
h) "Content" refers to all text, images, branding materials, event descriptions, form configurations, email templates, and other data uploaded or configured by the Organizer.
i) "Service" or "Services" refers to the collective features, tools, and functionality provided by Bushl to Organizers through the Platform.
j) "Gate Operator" refers to a user role designated by the Organizer with limited permissions restricted to QR scanning and admission management.
k) "Pulse Feedback" refers to the automated post-event feedback system that sends rating surveys to Attendees.
l) "White-Label" refers to the feature available on Business and above Plans that allows Organizers to hide Bushl branding and substitute their own branding.
1.2. References to "including" and "in particular" shall be construed as illustrative and shall not limit the generality of the preceding words.
1.3. Headings are for convenience only and shall not affect the interpretation of these Terms.
1.4. References to a "person" include a natural person and a body corporate, and references to a "body corporate" include a company and any other body of persons whether incorporated or unincorporated.
1.5. References to any statute, statutory provision, or regulation shall include such provision as it may be modified, amended, or re-enacted from time to time.
2.1. By accessing, registering for, or using the Platform as an Organizer, you represent and warrant that:
a) You are at least eighteen (18) years of age and have the legal capacity to enter into binding contracts;
b) If you are acting on behalf of an organization, you have the full authority, right, and power to bind that organization to these Terms;
c) You have read, understood, and agreed to be bound by these Terms, the Privacy Policy, the Fair Use Agreement, the Acceptable Use Policy, the Refund and Cancellation Policy, the Data Processing Agreement, the Service Level Agreement, the Cookie Policy, the Intellectual Property Policy, and the Indemnification and Liability Policy, all of which are incorporated herein by reference and form an integral part of your agreement with Bushl;
d) All information provided by you during registration and account creation is accurate, current, and complete;
e) You will maintain the accuracy of such information throughout the duration of your account.
2.2. Your agreement with Bushl is formed at the moment you click "Create Account", "Register", or otherwise activate your Organizer account. A confirmation email may be sent to you, but the agreement is binding regardless of whether you receive or read such confirmation.
2.3. If you do not agree to any provision of these Terms, your sole and exclusive remedy is to refrain from creating an account and using the Platform. No person has the authority to modify, supplement, or vary these Terms except by a written amendment duly executed by an authorized representative of Bushl.
2.4. These Terms may be updated by Bushl from time to time as provided in Section 20. Your continued use of the Platform following the posting of updated Terms constitutes your acceptance of the revised Terms. If you do not agree to the updated Terms, you must cease using the Platform immediately.
3.1. You represent and warrant that you are not:
a) A person or entity prohibited from using the Platform under the laws of the United Kingdom, the European Union, the United States, or any other applicable jurisdiction;
b) A person or entity designated on any sanctions list, including but not limited to the UK Treasury's Consolidated List of Financial Sanctions Targets, the EU Consolidated List of Persons, Groups and Entities Subject to EU Financial Sanctions, or the US Office of Foreign Assets Control (OFAC) Specially Designated Nationals and Blocked Persons List;
c) A person or entity who has been previously suspended or removed from the Platform for violations of these Terms or any other Bushl policy;
d) A person who has been convicted of fraud, financial crime, or any offence involving dishonesty.
3.2. Bushl reserves the right to verify your identity, your organization's existence, and your authority to act on behalf of such organization at any time. You agree to provide such documentation as may be reasonably requested, including but not limited to proof of identity, proof of address, certificates of incorporation, and business registration documents.
3.3. Bushl may refuse to create an account or may suspend or terminate an existing account if it has reasonable grounds to believe that any information provided is inaccurate, misleading, or fraudulent, or if you fail any verification check. Bushl's decision in this regard shall be final and shall not give rise to any claim for damages or other relief.
4.1. Bushl provides a browser-based, all-in-one event operations platform that enables Organizers to manage the full customer lifecycle for experiential businesses, including booking, ticketing, admission, and feedback. The Platform's features include, without limitation:
a) Event creation and management with customizable branding, ticket types, add-ons, and form fields;
b) A fourteen (14) step event creation wizard for granular event configuration;
c) Digital ticketing with unique QR codes for each Booking, with customizable ticket templates (standard, compact, minimal, or custom HTML);
d) Camera-based QR code scanning for contactless admission using browser-based BarcodeDetector technology;
e) Real-time analytics including booking trends, revenue tracking, admission status, and capacity utilization;
f) Customizable ticket types with independent pricing, capacity, and descriptions;
g) Add-on management for supplementary offerings;
h) Custom form fields with conditional rendering logic for collecting attendee information;
i) Email confirmation with QR tickets and customizable email templates;
j) Short URL generation (e.g., /b/:shortCode) for easy event sharing;
k) Public event browsing and private (link/QR-only) event options;
k) Data retention controls for Organizers;
l) Pulse Feedback system with automated email triggers two (2) hours post-admission;
m) Team management with role-based access control (Gate Operator, Finance Staff, Admin);
n) White-label branding controls for Business, Premium, and Inc Plans;
o) Independent forms and surveying capabilities;
p) Custom policy attachment (up to six per event) during event creation;
q) Stripe-based payment processing for paid events;
r) Multi-tenant architecture with isolated per-event configurations.
4.2. Bushl is a software-as-a-service (SaaS) platform provider. Bushl does not organize, host, operate, sponsor, endorse, or guarantee any Event published on the Platform. Bushl is not a party to any contract between an Organizer and an Attendee. All Events are the sole responsibility of the Organizer.
4.3. Bushl reserves the right to modify, suspend, discontinue, or restrict access to any feature or functionality of the Platform at any time, with or without notice. Bushl shall not be liable to you or any third party for any such modification, suspension, discontinuance, or restriction.
4.4. The Platform is provided on a "best efforts" basis. Bushl does not guarantee that the Platform will be available at all times, will be free from errors or defects, or will meet your specific requirements. See the Service Level Agreement for details regarding uptime commitments (available on Inc Plan only).
4.5. Certain features may be available only on specific Plans. Bushl reserves the right to change which features are available on which Plans at any time. See Section 9 for Plan details.
4.6. The Platform is currently in a private beta period. During this period, features may be added, modified, or removed without notice, the Platform may contain bugs or defects, performance may be variable, and data may be reset. By participating in the beta, you acknowledge and accept these risks.
5.1. To use the Platform as an Organizer, you must register for an account by providing your email address, creating a password, and completing any additional information requested by Bushl.
5.2. You are solely responsible for:
a) Maintaining the confidentiality and security of your account credentials, including your password;
b) All activities that occur under or through your account, whether authorized or unauthorized;
c) Ensuring that your password is sufficiently complex and not reused across other services;
d) Enabling two-factor authentication where available;
e) Immediately notifying Bushl of any unauthorized use, security breach, or suspected compromise of your account.
5.3. Bushl shall not be liable for any loss or damage arising from your failure to comply with the obligations in this Section 5. You agree to indemnify Bushl against any claims arising from unauthorized access to your account.
5.4. Bushl reserves the right to require additional verification, including email verification (OTP), before activating your account or granting access to certain features.
5.5. You may invite team members to your organization by using the team invitation feature. You are responsible for all actions taken by team members you invite, including Gate Operators, Finance Staff, and Admins. You agree to:
a) Only invite individuals who are authorized to act on behalf of your organization;
b) Assign appropriate roles and permissions to each team member;
c) Remove team members who no longer require access;
d) Ensure that invited team members comply with these Terms.
5.6. Team management and role-based access control features are available only on the Inc Plan. Organizers on other Plans may use Gate Operators as provided in their Plan's feature set.
6.1. As an Organizer, you represent, warrant, and covenant that:
a) You have all necessary rights, licenses, permits, and consents to create, publish, and operate your Events;
b) Your Events comply with all applicable laws, regulations, and licensing requirements, including but not limited to health and safety regulations, fire safety regulations, licensing requirements for the sale of alcohol or food, public entertainment licenses, and capacity regulations;
c) All information provided about your Events is accurate, truthful, and not misleading;
d) Your Events do not infringe the intellectual property rights, privacy rights, or other rights of any third party;
e) You will honor all Bookings and Tickets sold through the Platform;
f) You will provide the Event as described, at the location, date, and time specified;
g) You will maintain adequate insurance coverage for your Events, including public liability insurance;
h) You will not sell more Tickets than the venue capacity allows;
i) You will not use the Platform for any fraudulent, deceptive, or illegal purpose;
j) You will comply with all applicable consumer protection laws, including the Consumer Rights Act 2015 and the Consumer Protection from Unfair Trading Regulations 2008;
k) You will comply with all applicable data protection laws, including the UK GDPR and the Data Protection Act 2018, in connection with the personal data of your Attendees;
l) You will not discriminate against any Attendee on the basis of race, gender, religion, disability, sexual orientation, age, or any other protected characteristic as defined by the Equality Act 2010;
m) You will provide adequate staff and resources for event admission and management;
n) You will respond to Attendee inquiries, complaints, and refund requests in a timely and professional manner.
6.2. You acknowledge and agree that:
a) You are solely responsible for the planning, organization, execution, and outcome of your Events;
b) Bushl has no involvement in or control over your Events;
c) Bushl is not responsible for the conduct of your Events, the safety of Attendees, or the quality of the experience provided;
d) Bushl is not responsible for any disputes between you and your Attendees;
e) The relationship between you and your Attendees is governed by your own terms and conditions, refund policies, and the applicable consumer protection laws, not by these Terms;
f) You are the data controller for all personal data collected through your Events, and Bushl acts as your data processor. See the Data Processing Agreement for details.
6.3. You agree to indemnify, defend, and hold harmless Bushl from and against any and all claims, liabilities, damages, judgments, awards, costs, expenses (including reasonable attorneys' fees), and losses arising out of or relating to:
a) Your Events, including any personal injury, property damage, or other harm occurring at or in connection with your Events;
b) Your breach of these Terms or any other Bushl policy;
c) Your violation of any law or regulation;
d) Your infringement of any third-party intellectual property rights;
e) Any dispute with an Attendee regarding refunds, cancellations, or the quality of your Events;
f) Your failure to obtain necessary permits, licenses, or consents;
g) Your collection, use, or processing of Attendee personal data;
h) Any claim that your Content is defamatory, misleading, or otherwise unlawful.
6.4. Bushl reserves the right, at its own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which case you will cooperate with Bushl in asserting any available defenses. You may not settle any claim that imposes an obligation on Bushl without Bushl's prior written consent.
6.5. Your indemnification obligations shall survive the termination of your account or these Terms.
7.1. When you publish an Event on the Platform, you grant Bushl a worldwide, non-exclusive, royalty-free, sublicensable license to use, reproduce, display, distribute, and modify your Content solely for the purpose of operating the Platform, processing Bookings, generating Tickets, and providing the Service.
7.2. You may choose to make your Events public (visible on the browse page) or private (accessible only via direct link or QR code). Private Events are not listed on the public browse page.
7.3. You may configure the following for each Event:
a) Event type (paid, free, waitlist, RSVP);
b) Event status (draft, active, closed, completed);
c) Capacity and booking limits;
d) Ticket types with independent pricing, capacity, descriptions, and colors;
e) Add-ons with independent pricing and descriptions;
f) Custom form fields with conditional rendering logic;
g) Custom terms and conditions and privacy policies;
h) Up to six (6) custom policies;
i) Email templates with placeholders;
j) Ticket templates and design options;
k) Data retention periods;
l) Branding (banner, logo, theme colors);
m) White-label branding (Business and above).
7.4. You are responsible for ensuring that all Event configuration is accurate and complete before publishing. Bushl is not responsible for any errors or omissions in your Event configuration.
7.5. You may edit your Event at any time. However, changes to ticket pricing, capacity, or event date/time after Bookings have been made may entitle Attendees to refunds under applicable consumer protection laws. You are solely responsible for managing such refunds.
7.6. Bushl reserves the right to remove, hide, or disable any Event that it believes, in its sole discretion, violates these Terms, applicable law, or the rights of third parties, or that may expose Bushl to liability. Bushl shall not be liable to you for any such removal.
8.1. The Platform processes Bookings on behalf of Organizers. When an Attendee books an Event, the Platform:
a) Collects the Attendee's information as configured by the Organizer;
b) Processes payment (for paid Events) through Stripe;
c) Generates a unique Booking reference and QR code;
d) Sends a confirmation email with the Ticket to the Attendee;
e) Records the Booking in the Organizer's dashboard.
8.2. For paid Events, payment processing is handled by Stripe. Bushl does not store, process, or transmit payment card information. All payment data is handled exclusively by Stripe in accordance with PCI DSS requirements.
8.3. The Platform charges a transaction fee on paid Bookings, which is disclosed to Organizers at the time of Event creation. The fee is deducted from the payment before the remaining amount is transferred to the Organizer's Stripe account.
8.4. Organizers are responsible for setting their own refund and cancellation policies, which must be displayed to Attendees during the booking process. See the Refund and Cancellation Policy for details.
8.5. Bushl reserves the right to cancel, reverse, or refund any Booking that it believes, in its sole discretion, is fraudulent, unauthorized, or in violation of these Terms. Bushl shall not be liable to the Organizer for any such cancellation.
8.6. The Platform supports the collection of passwords from Attendees during booking to enable persistent user identity for Tickets and Pulse Feedback. Organizers acknowledge that Attendees are not required to create full accounts and that password collection is solely for ticket security and identification purposes.
8.7. QR codes generated by the Platform are the property of Bushl and are licensed to Organizers and Attendees solely for the purpose of event admission. QR codes may not be reproduced, modified, sold, or used for any other purpose.
9.1. Bushl offers the following subscription Plans for Organizers:
a) FREE PLAN (£0/month): For individuals and small events getting started. Includes up to 100 bookings per month, basic event creation and management, standard branding (colours, logo, banner), public and private events, shareable event links, booking references and manual admission lookup, basic booking management and CSV export, standard ticket presentation, and "Powered by Bushl" branding.
b) EXPLORER PLAN (£20/month): For organisers who need more capacity and easier admission. Includes up to 1,000 bookings per month, browser-based QR ticket scanning, digital tickets and booking references, event management and attendee records, basic admission tracking, shareable event links, and standard Bushl-powered branding.
c) STARTER PLAN (£80/month): For growing events and regular organisers. Includes up to 30,000 bookings per month, browser-based QR admission scanning, gate operators and admission logs, custom ticket types and pricing, add-ons and group-booking support, booking dashboard and attendee management, standard analytics, and "Powered by Bushl" branding.
d) BUSINESS PLAN (£125/month): For established organisations managing events at scale. Includes up to 120,000 bookings per month, removal of Bushl branding from eligible attendee-facing experiences, real-time analytics and reporting, revenue and admission-rate tracking, Pulse feedback functionality, advanced booking and attendee management, bulk booking actions, and team access and admission operations.
e) BUSINESS PREMIUM PLAN (£175/month): For organisations that need greater control over their brand and customer experience. Includes up to 200,000 bookings per month, advanced branding and white-label booking experiences, organiser-controlled attendee-facing experiences, custom HTML tickets, custom email templates, a custom email sender on a verified domain, and advanced forms with conditional logic.
f) INC. PLAN (from £200/month, tailored pricing): For enterprise-scale organisers and complex event operations. Includes 500,000+ bookings per month (subject to contract), bespoke capacity and commercial arrangements, role-based access and enterprise administration, custom SLAs where agreed, advanced audit and reporting capabilities, integrations and onboarding assistance, and dedicated support arrangements.
9.2. Non-profit organizations may be eligible for a discounted programme. Eligibility and verification apply. Details will be published once the programme is finalized. Standard pricing applies in the meantime.
9.3. Subscriptions are billed monthly through Stripe. Annual billing may be offered in the future. Any annual discount will be confirmed when annual billing is available.
9.4. Bushl reserves the right to modify Plan features, limits, and pricing at any time. Existing subscribers will be notified of any material changes at least thirty (30) days before they take effect. Changes will not apply retroactively to the current billing period.
9.5. Subscriptions may be cancelled at any time. Cancellation takes effect at the end of the current billing period. No refunds are provided for partial billing periods. Upon cancellation, your account will be downgraded to the Free Plan at the end of the current billing period.
9.6. If you exceed the limits of your Plan (bookings, events, seats), Bushl may:
a) Restrict access to features that exceed your Plan limits;
b) Suspend Bookings for Events that exceed your Plan's booking limit;
c) Require you to upgrade to a higher Plan to continue using the Platform without restrictions.
9.7. All fees are exclusive of applicable taxes, including VAT, which will be added where required by law. You are responsible for paying all taxes associated with your use of the Platform.
9.8. If Bushl introduces a new Plan or changes the features of an existing Plan, you will not be entitled to a refund or credit for the difference between your current Plan and the new or modified Plan.
10.1. Paid Events are processed through Stripe, a third-party payment processor. By creating a paid Event, you acknowledge and agree that:
a) Stripe's terms of service and privacy policy apply to your use of Stripe's services;
b) You are responsible for configuring and maintaining your own Stripe account;
c) Bushl does not store, process, or transmit payment card information;
d) Stripe's fees are in addition to Bushl's transaction fees;
e) You are responsible for managing chargebacks, disputes, and refunds through Stripe;
f) Bushl is not a party to any dispute between you and Stripe.
10.2. Bushl charges a transaction fee on each paid Booking, which is automatically deducted from the payment before the remaining amount is transferred to your Stripe account. The transaction fee is disclosed at the time of Event creation and may vary by Plan.
10.3. Bushl reserves the right to withhold payments in cases of suspected fraud, chargeback abuse, or violation of these Terms. Bushl may also reverse payments that have already been transferred if it determines, in its sole discretion, that the payment was fraudulent or unauthorized.
10.4. You are responsible for all taxes, including VAT, income tax, and corporation tax, arising from your Events. Bushl does not provide tax advice and is not responsible for your tax obligations.
10.5. If an Attendee initiates a chargeback through their bank or credit card company, Bushl may:
a) Deduct the chargeback amount from your future payouts;
b) Suspend your account until the chargeback is resolved;
c) Terminate your account if chargeback abuse is detected.
11.1. The Platform, including its software, code, design, user interface, the Bushl name and logo, documentation, and all related intellectual property, is owned by Bushl and is protected by international copyright, trademark, patent, and other intellectual property laws.
11.2. You are granted a limited, non-exclusive, non-transferable, revocable license to use the Platform in accordance with these Terms and your Plan. This license does not grant you any right to:
a) Copy, modify, distribute, or create derivative works of the Platform;
b) Reverse engineer, decompile, or disassemble the Platform;
c) Use the Bushl name, logo, or trademarks without express written consent;
d) Remove, obscure, or alter any proprietary notices on the Platform.
11.3. The "Powered by Bushl" watermark is a mandatory element of all booking forms, emails, and Ticket outputs on the Free and Starter Plans. Organizers on the Business, Premium, and Inc Plans may hide this watermark using the white-label branding feature, subject to the terms of their Plan.
11.4. You retain all ownership rights in your Content, including event descriptions, images, branding, and form configurations. By uploading Content to the Platform, you grant Bushl a worldwide, non-exclusive, royalty-free, sublicensable license to use, host, store, reproduce, modify, and display your Content solely for the purpose of operating the Platform and providing the Service.
11.5. You represent and warrant that your Content does not infringe the intellectual property rights of any third party. See the Intellectual Property Policy for details.
11.6. If Bushl receives a notice that your Content infringes a third party's intellectual property rights, Bushl may remove or disable access to such Content without notice and may terminate your account if repeat infringement is detected.
12.1. You are the data controller for all personal data collected through your Events, including Attendee names, email addresses, phone numbers, and custom field responses. Bushl acts as your data processor.
12.2. You are responsible for:
a) Obtaining all necessary consents from Attendees for the collection and processing of their personal data;
b) Providing Attendees with a privacy policy that complies with applicable data protection laws;
c) Responding to Attendee data subject rights requests (access, rectification, erasure, etc.);
d) Ensuring that your data collection practices comply with the UK GDPR and the Data Protection Act 2018;
e) Configuring appropriate data retention periods for your Events.
12.3. Bushl processes Attendee personal data on your behalf in accordance with the Data Processing Agreement. You agree to comply with the terms of the Data Processing Agreement as a condition of using the Platform.
12.4. You agree to indemnify Bushl against any claims arising from your failure to comply with applicable data protection laws, including any fines, penalties, or damages imposed by the Information Commissioner's Office (ICO) or any other supervisory authority.
13.1. THE PLATFORM IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. TO THE FULLEST EXTENT PERMITTED BY LAW, BUSHL DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, STATUTORY OR OTHERWISE, INCLUDING BUT NOT LIMITED TO:
a) IMPLIED WARRANTIES OF MERCHANTABILITY;
b) IMPLIED WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE;
c) IMPLIED WARRANTIES OF NON-INFRINGEMENT;
d) IMPLIED WARRANTIES OF TITLE;
e) ANY WARRANTY THAT THE PLATFORM WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE;
f) ANY WARRANTY THAT THE RESULTS OBTAINED FROM THE USE OF THE PLATFORM WILL BE ACCURATE OR RELIABLE;
g) ANY WARRANTY THAT QR CODES WILL BE SCANNABLE IN ALL LIGHTING CONDITIONS OR ON ALL DEVICES;
h) ANY WARRANTY THAT EMAIL CONFIRMATIONS WILL BE DELIVERED TO ALL EMAIL PROVIDERS;
i) ANY WARRANTY REGARDING THE ACCURACY, COMPLETENESS, OR TIMELINESS OF ANALYTICS DATA.
13.2. BUSHHL DOES NOT WARRANT THAT THE PLATFORM WILL MEET YOUR REQUIREMENTS OR THAT THE OPERATION OF THE PLATFORM WILL BE UNINTERRUPTED OR ERROR-FREE. YOU USE THE PLATFORM AT YOUR OWN RISK.
13.3. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED BY YOU FROM BUSHL OR THROUGH THE PLATFORM SHALL CREATE ANY WARRANTY NOT EXPRESSLY STATED IN THESE TERMS.
13.4. THE PLATFORM IS PROVIDED DURING A PRIVATE BETA PERIOD. BUSHHL DOES NOT WARRANT THAT ALL FEATURES ARE FULLY TESTED OR FREE FROM DEFECTS. YOU ACKNOWLEDGE THAT THE PLATFORM MAY CONTAIN BUGS, ERRORS, AND DEFECTS, AND YOU USE THE PLATFORM WITH THAT UNDERSTANDING.
13.5. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES, SO SOME OF THE ABOVE EXCLUSIONS MAY NOT APPLY TO YOU.
14.1. Agreement to Arbitrate: You and Bushl agree that any and all disputes, claims, or controversies (collectively, "Disputes") arising out of or relating to these Terms, the Platform, or your use of the Platform shall be resolved by final and binding individual arbitration, except as provided in subsection 14.5 below.
14.2. Seven-Day Opt-Out Right: You have the right to opt out of this arbitration agreement by sending a written opt-out notice to Bushl within seven (7) days of the date you create your account. If you do not send a timely opt-out notice, you will be deemed to have agreed to binding arbitration and waived your right to litigate disputes in court, including your right to participate in a class action.
14.3. How to Opt Out: During the private beta period, opt-out notices may be submitted through the in-app account settings (Settings → Legal → Opt Out of Arbitration) or by contacting Bushl support. After the beta period concludes, a designated legal contact address will be provided. Your opt-out notice must include: (i) your full name, (ii) your account email address, (iii) your organization name, and (iv) a clear statement that you wish to opt out of arbitration.
14.4. Effect of Opt-Out: If you timely opt out, disputes will be resolved in the courts of England and Wales, and the class action waiver in subsection 14.6 below will not apply to you.
14.5. Exceptions: Either party may bring a claim in a court of competent jurisdiction for: (i) small claims matters; (ii) claims of intellectual property infringement; (iii) requests for injunctive or other equitable relief; or (iv) claims arising from your failure to pay fees owed to Bushl.
14.6. Class Action Waiver: YOU AND BUSHL AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY. YOU AND BUSHL EXPRESSLY WAIVE ANY RIGHT TO BRING A CLAIM AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING. UNLESS YOU TIMELY OPT OUT AS DESCRIBED ABOVE, YOU AGREE THAT THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON'S CLAIMS, AND MAY NOT OTHERWISE PRESIDE OVER ANY FORM OF A REPRESENTATIVE OR CLASS PROCEEDING.
14.7. Arbitration Procedure: Arbitration shall be administered by the London Court of International Arbitration (LCIA) under its rules then in effect. The arbitration shall be conducted in London, England. The language of the arbitration shall be English. The arbitrator shall be a single arbitrator agreed upon by the parties, or if the parties cannot agree, appointed by the LCIA.
14.8. Cost Allocation: The parties shall share the costs of the arbitration equally, except that each party shall bear its own attorneys' fees and costs. If you are able to demonstrate that the costs of arbitration will be prohibitive as compared to the costs of litigation, Bushl will pay as much of the arbitrator's fees and costs as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive.
14.9. Pre-Arbitration Notice and Informal Resolution: Before initiating arbitration, the parties shall first attempt to resolve the dispute informally by sending a written notice of the dispute to the other party. The parties shall have thirty (30) days from receipt of such notice to resolve the dispute informally before either party may initiate arbitration.
14.10. Severability: If any provision of this arbitration agreement is found to be unenforceable, that provision shall be severed and the remaining provisions shall be enforced to the fullest extent permitted by law.
14.11. Survival: This arbitration agreement shall survive the termination of your account or these Terms.
14.12. No Legal Contact During Beta: Bushl is currently in a private beta period. During this period, there is no designated legal contact person or email address. Opt-out notices and legal inquiries should be submitted through the in-app account settings or by contacting Bushl support.
15.1. TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO EVENT SHALL BUSHL, ITS DIRECTORS, OFFICERS, EMPLOYEES, PARTNERS, AGENTS, SUPPLIERS, LICENSORS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION:
a) LOSS OF PROFITS, REVENUE, OR BUSINESS;
b) LOSS OF DATA OR USE OF DATA;
c) LOSS OF GOODWILL OR REPUTATION;
d) LOSS OF OR DAMAGE TO PROPERTY;
e) BUSINESS INTERRUPTION;
f) LOSS OF OPPORTUNITY OR ANTICIPATED SAVINGS;
g) ANY OTHER INTANGIBLE LOSSES;
15.2. IN NO EVENT SHALL BUSHL'S TOTAL AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE PLATFORM, THESE TERMS, OR YOUR USE OF THE PLATFORM EXCEED THE GREATER OF:
a) THE AMOUNT YOU HAVE PAID TO BUSHL DURING THE PRECEDING TWELVE (12) MONTHS; OR
b) ONE HUNDRED BRITISH POUNDS (£100).
15.3. THIS LIMITATION OF LIABILITY APPLIES WHETHER THE CLAIM IS BASED ON CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR ANY OTHER LEGAL THEORY, AND WHETHER OR NOT BUSHL HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THIS LIMITATION IS A FUNDAMENTAL ELEMENT OF THE BASIS OF THE BARGAIN BETWEEN YOU AND BUSHL.
15.4. BUSHHL SHALL NOT BE LIABLE FOR ANY FAILURE OR DELAY IN PERFORMANCE CAUSED BY FACTORS BEYOND ITS REASONABLE CONTROL, INCLUDING BUT NOT LIMITED TO ACTS OF GOD, NATURAL DISASTERS, WAR, TERRORISM, CIVIL UNREST, GOVERNMENT ACTIONS, LABOR DISPUTES, INTERNET OR TELECOMMUNICATIONS FAILURES, POWER OUTAGES, OR FAILURES OF THIRD-PARTY SERVICE PROVIDERS (INCLUDING STRIPE).
15.5. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES, SO SOME OF THE ABOVE LIMITATIONS MAY NOT APPLY TO YOU. IN SUCH JURISDICTIONS, BUSHL'S LIABILITY SHALL BE LIMITED TO THE FULLEST EXTENT PERMITTED BY LAW.
16.1. You agree to defend, indemnify, and hold harmless Bushl and its affiliates, directors, officers, employees, agents, and licensors from and against any and all claims, liabilities, damages, judgments, awards, settlements, costs, and expenses (including reasonable attorneys' fees and costs of investigation) arising out of or relating to:
a) Your breach of these Terms or any other Bushl policy;
b) Your misuse of the Platform;
c) Your violation of any law, regulation, or third-party right;
d) Your Content, including any claim that your Content infringes a third party's intellectual property rights or is defamatory, misleading, or unlawful;
e) Your Events, including any personal injury, property damage, or other harm occurring at or in connection with your Events;
f) Your collection, use, or processing of Attendee personal data;
g) Any dispute with an Attendee;
h) Your infringement of any third-party intellectual property right;
i) Your failure to obtain necessary permits, licenses, or consents;
j) Any claim by a team member or Gate Operator;
k) Any claim by Stripe or any other third-party service provider;
l) Any claim by a regulatory authority.
16.2. Bushl reserves the right, at its own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which case you will cooperate with Bushl in asserting any available defenses. You may not settle any claim that imposes an obligation on Bushl without Bushl's prior written consent.
16.3. Your indemnification obligations shall survive the termination of your account or these Terms.
17.1. Bushl may suspend or terminate your account and access to the Platform at any time, with or without cause and with or without notice, if Bushl believes, in its sole discretion, that:
a) You have violated these Terms or any other Bushl policy;
b) Your conduct is harmful to other users, Bushl, or third parties;
c) Your account has been used for fraudulent, abusive, or illegal purposes;
d) You have failed to pay fees owed to Bushl;
e) Your use of the Platform exposes Bushl to legal liability;
f) You have provided inaccurate or misleading information;
g) You have been the subject of repeated chargebacks or payment disputes;
h) You have violated applicable laws or regulations.
17.2. Upon suspension or termination:
a) All licenses and rights granted to you under these Terms will immediately cease;
b) Your Events may be removed from the Platform;
c) Pending Bookings may be cancelled and refunded at Bushl's discretion;
d) Your data may be deleted subject to our data retention policies and legal obligations;
e) You remain liable for all fees owed to Bushl up to the date of termination.
17.3. You may terminate your account at any time by contacting support or through the in-app account settings. Upon termination:
a) Your subscription will be cancelled effective at the end of the current billing period;
b) Your account will be downgraded to the Free Plan (if applicable);
c) Your data may be retained for a period as specified in the data retention policy;
d) You may request deletion of your data subject to legal retention requirements.
17.4. Termination of your account does not affect:
a) Any Bookings or Events that have already been created — existing Bookings remain valid and subject to the terms in effect at the time of creation;
b) Any obligations that accrued prior to termination, including payment obligations;
c) Provisions of these Terms that by their nature should survive termination, including but not limited to Sections 13 (Disclaimers), 14 (Arbitration), 15 (Limitation of Liability), 16 (Indemnification), and 17 (Governing Law).
18.1. These Terms shall be governed by and construed in accordance with the laws of England and Wales, without regard to its conflict of law provisions.
18.2. Any dispute not subject to binding arbitration (as described in Section 14) shall be resolved in the courts of England and Wales, and you and Bushl agree to submit to the exclusive jurisdiction of such courts.
18.3. The United Nations Convention on Contracts for the International Sale of Goods shall not apply to these Terms.
18.4. If you are a consumer, nothing in these Terms shall affect your statutory rights as a consumer under applicable law, including the Consumer Rights Act 2015. However, if you are using the Platform as a business (as an Organizer), you acknowledge that certain consumer protections may not apply to you.
19.1. Bushl reserves the right to modify these Terms at any time. Bushl will notify Organizers of material changes by posting the new Terms on the Platform and, where practicable, by sending an email notification.
19.2. Your continued use of the Platform after changes are posted constitutes your acceptance of the updated Terms.
19.3. If you do not agree to the updated Terms, you must stop using the Platform. We encourage you to review these Terms periodically for any updates.
19.4. Changes to the arbitration provisions (Section 14) will not apply to existing account holders who have already passed the 7-day opt-out window, unless they expressly consent to the changes.
19.5. Bushl shall not be liable to you for any losses arising from changes to these Terms, including any loss of functionality, change in Plan features, or modification of pricing.
20.1. The Platform is currently in a private beta period. During this period:
a) Features may be added, modified, or removed without notice;
b) The Platform may contain bugs, errors, or defects;
c) Performance may be variable and the Platform may experience downtime;
d) Certain features may not be fully implemented or tested;
e) Data may be reset or modified during the beta period;
f) There is no designated legal contact person or email address.
20.2. By participating in the beta, you acknowledge and accept these risks. Bushl appreciates your feedback and will work to address any issues as quickly as possible.
20.3. Upon conclusion of the beta period, a designated legal contact will be established and these Terms will be updated accordingly.
21.1. You may not assign, transfer, sublicense, or delegate these Terms or your rights and obligations hereunder, in whole or in part, without Bushl's prior written consent. Any attempted assignment in violation of this Section shall be void.
21.2. Bushl may assign, transfer, sublicense, or delegate these Terms or its rights and obligations hereunder, in whole or in part, without restriction or consent. Upon such assignment, Bushl shall notify you where practicable.
21.3. These Terms shall be binding upon and inure to the benefit of the parties and their respective successors and permitted assigns.
22.1. These Terms, together with the Privacy Policy, Fair Use Agreement, Acceptable Use Policy, Refund and Cancellation Policy, Data Processing Agreement, Service Level Agreement, Cookie Policy, Intellectual Property Policy, and Indemnification and Liability Policy, constitute the entire agreement between you and Bushl regarding the use of the Platform and supersede all prior or contemporaneous agreements, communications, and understandings, whether written or oral.
22.2. If any provision of these Terms is found to be unenforceable or invalid by a court or arbitrator of competent jurisdiction, that provision shall be severed and the remaining provisions shall be enforced to the fullest extent permitted by law.
22.3. No waiver by Bushl of any breach of these Terms shall be deemed a waiver of any subsequent breach. No failure or delay by Bushl in exercising any right or remedy shall operate as a waiver thereof.
23.1. Bushl may provide notices to you by email, in-app notifications, or by posting on the Platform. Notices shall be deemed received twenty-four (24) hours after sending or posting, whichever is earlier.
23.2. You may provide notices to Bushl through the in-app account settings or by contacting Bushl support through the Platform.
23.3. During the private beta period, there is no designated legal contact person or email address for formal legal notices.
24.1. You and Bushl are independent contractors. Nothing in these Terms shall be construed as creating an agency, partnership, joint venture, or employment relationship between you and Bushl.
24.2. Neither party has the authority to bind the other or to incur any obligation on behalf of the other, except as expressly provided in these Terms.
25.1. Bushl shall not be liable for any failure or delay in performance caused by factors beyond its reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, civil unrest, government actions, labor disputes, internet or telecommunications failures, power outages, pandemics, epidemics, or failures of third-party service providers.
25.2. If a force majeure event continues for more than thirty (30) consecutive days, either party may terminate these Terms upon written notice without liability.
26. THIRD-PARTY SERVICES
26.1. The Platform integrates with third-party services, including Stripe (payment processing) and email delivery services. Your use of such third-party services is subject to their respective terms of service and privacy policies.
26.2. Bushl is not responsible for the acts or omissions of third-party service providers. Bushl shall not be liable for any failure or delay caused by a third-party service provider.
26.3. You acknowledge that Stripe's terms of service apply to your use of Stripe's services and that Bushl is not a party to any agreement between you and Stripe.
27.1. You represent and warrant that you are not located in, under the control of, or a national or resident of any country subject to comprehensive UK, EU, or US sanctions, and that you are not on any sanctions list.
27.2. You agree not to use the Platform in violation of any applicable export control or sanctions laws.
27.3. Bushl reserves the right to restrict or terminate access to the Platform for any user who is subject to sanctions or who is located in a sanctioned jurisdiction.
28.1. The following provisions shall survive the termination of these Terms or your account: Sections 13 (Disclaimers), 14 (Arbitration), 15 (Limitation of Liability), 16 (Indemnification), 17 (Governing Law), and any other provision that by its nature should survive termination.
29.1. During the private beta period, there is no designated legal contact person or email address. For legal inquiries, opt-out notices, or other matters related to these Terms, please use the in-app account settings or contact Bushl support through the Platform.
29.2. A designated legal contact will be established upon the conclusion of the beta period.
29.3. If you wish to lodge a complaint with a supervisory authority, you may contact the Information Commissioner's Office (ICO) at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, or at ico.org.uk.
Important — Arbitration Opt-Out: By creating an account, you have 7 days to opt out of binding arbitration. If you do not opt out within this window, you will be contractually bound to arbitration and waive your right to participate in class action proceedings.
No Legal Contact (Beta): During the private beta period, there is no designated legal contact person or email address. Opt-out notices and legal inquiries should be submitted through the in-app account settings or by contacting Bushl support.